Join the movement
At Parkinson Canada, our mission is bold and unwavering: to reclaim the narrative of living with Parkinson’s.
We are the bold,
the brave,
the beautifully
unsteady.
We transform every involuntary movement into a symbol of style.
Every shuffle into a dance. Every tremor into a beat.
We embrace the wobbles, the wiggles, and the wonky moments.
When our bodies refuse to co-operate and our voices falter.
For it is in these movements we find our new and distinct rhythm of life.
Our swagger is more than just a walk.
It’s the art of moving with purpose. A confidence that propels us ever forward.
It all starts with you
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Why Swagger?
This won’t reflect everyone’s experience, but it embraces the possibility of living with confidence, and yes, even swagger, with Parkinson's.
The intention is to inspire boldness, confidence, and an embrace of wobbles and wiggles. To be unapologetic about the way you move in the world.
About the ad
The ad stars Robert Kastelic, a Toronto resident with Parkinson’s. Robert confidently strolls to Beck's "Beercan," his movements reflecting both his swagger and Parkinson’s.
Just like you
Extensive research on Parkinson's informed our agency's creative process. Interviews with stakeholders and previews for those living with Parkinson’s guided our direction. The chosen concept resonated deeply, evoking hope and inspiration.
It’s not just Parkinson’s
People with Parkinson’s are at the centre of our work, including our latest ad campaign. People with Parkinson’s want to be seen as themselves first, and not be defined only for their symptoms, their struggles, their Parkinson’s.
Each to their own rhythm
Meet Margaret
Margaret is a wife, friend and stay-at-home mom living in Kelowna, British Columbia.
“I've always felt like there was something coming for me and that I was here for a greater purpose. I'm not letting Parkinson's stop me from still living the life that I love with those that I love.”
Meet Robert
Robert is a father, husband, friend and architect living in Toronto, Ontario.
“Over time, my gait has really changed, and to keep up the momentum when walking, I am now able to swing my arm when the medication kicks in…. So, the idea of swagger for me is about owning my walk and feeling good inside my body.”
Finding your swagger can be hard. We’re here to help.
Here are three steps you can take to find your very own swagger.
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