At Parkinson Canada, our mission is bold and unwavering:
to reclaim the narrative of living with Parkinson’s.
We are the bold,
the brave,
the beautifully
unsteady.
We transform every involuntary movement into a symbol of style.
Every shuffle into a dance. Every tremor into a beat.
We embrace the wobbles, the wiggles, and the wonky moments.
When our bodies refuse to co-operate and our voices falter.
For it is in these movements we find our new and distinct rhythm of life.
Our swagger is more than just a walk.
It’s the art of moving with purpose. A confidence that propels us ever forward.
It all starts with you
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Why Swagger?
This won’t reflect everyone’s experience, but it embraces the possibility of living with confidence, and yes, even swagger, with Parkinson's.
The intention is to inspire boldness, confidence, and an embrace of wobbles and wiggles. To be unapologetic about the way you move in the world.
The ad stars Robert Kastelic, a Toronto resident with Parkinson’s. Robert confidently strolls to Beck's "Beercan," his movements reflecting both his swagger and Parkinson’s.
About the ad
Extensive research on Parkinson's informed our agency's creative process. Interviews with stakeholders and previews for those living with Parkinson’s guided our direction. The chosen concept resonated deeply, evoking hope and inspiration.
Just like you
People with Parkinson’s are at the centre of our work, including our latest ad campaign. People with Parkinson’s want to be seen as themselves first, and not be defined only for their symptoms, their struggles, their Parkinson’s.
It’s not just Parkinson’s
Finding your swagger can be hard. We’re here to help.
Here are three steps you can take to find your very own swagger.
Each to their own rhythm
Meet Rick
Rick Suvanto, a husband and father of three from Toronto, was diagnosed with Parkinson's at 57.
Meet Elizabeth
Elizabeth Rigley is a nurse, successful author on women's health.
Wear your swagger on your sleeve
Wear your swagger on your sleeve
Show your resilience and pride.
Shop the drop and show your support.
Every purchase helps fund vital programs and research through Parkinson Canada. While all proceeds go directly to Parkinson Canada, please note that we are unable to provide tax receipts for merchandise purchases.
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